Step 1 – Pre-Production
What is the purpose?
Who is your target audience?
What is your budget?
Step 2 – Concept Development
Write a script
Review with client
Step 3 – Practice
Step 4 – Styling
No whites / No stripes or crazy prints
Include colors of the brand, logos
Step 4 – Video Production
Good audio: no a/c, no cars, no airplanes, no construction, no cell phones!
Camera angles: wide, tight, and medium. (Don’t forget your establishing shot.)
B roll: drones, location, time-lapse
Step 5 – Post Production / Video Editing
Assemble the script
Add B roll
Audio levels (-6db)
Music (not too loud -12db)
Sound Design (it’s worth every penny)