by Tracy Niedermeyer | Sep 14, 2018 | Business of Video, Video Marketing, Video Production Tips
The price of producing a video varies, so, let’s go with a Good, Better, Best model and I’ll break it down. I’ll show you sample videos from each video production budget at the bottom of this post, so you can visualize the difference too. Before you...
by Tracy Niedermeyer | Aug 9, 2018 | Video Marketing, Video Production Tips
You’re spending a lot of time organizing the perfect corporate event in Miami, don’t you think your photo and video should reflect all of the excitement? We shot the annual sales and marketing meeting for Adidas this year. This lively shot list is from...
by Tracy Niedermeyer | Jun 4, 2018 | Business of Video, Video Marketing, Video Production Tips
The specialty vehicle manufacturing industry spends less than 3.5% of its’ annual revenue on marketing.
by Tracy Niedermeyer | Jul 14, 2017 | Business of Video, Video Production Tips
A sensitive video editor makes all of the difference in Brands of Santa. Sure, capturing the footage is critical, but what you do with the footage afterward matters even more. It’s an instinctual talent as well as a learned one. You’ve either “got...
by Tracy Niedermeyer | Jul 5, 2017 | Branded Content, Business of Video, Video Production Tips
A profile video can be one of the most effective storytelling techniques to connect to your customers. Gone are the days when companies thump on their chest and say, “Look how big we are!” A good profile video is humble. It makes the customer want to...
by Tracy Niedermeyer | Nov 9, 2016 | Video Production Tips
Step 1 – Pre-Production What is the purpose? Who is your target audience? What is your budget? Step 2 – Concept Development Write a script Include branding Review with client Step 3 – Practice Inflections Smile Pauses Voice coach Step 4 –...
