Do you need to edit your existing video footage or re-vamp a completed project? Now you have a few jobs under your belt and can afford to clean things up. I’m sure you did the best your budget would allow. Now, let’s do better.
Video editing can work miracles, without breaking the bank. 30% of the work we do is editing projects that other companies shoot. Even if you no longer have the original footage, we can take your existing YouTube video and give it a face lift.
We will review your project, sort though the message and then set about rearranging the pieces. For starters, we will see how we can improve your script, or the narrative. We cut out the visual footage that makes us cringe, or cover it up with some glamorous B roll. Usually there are sections where the speaker doesn’t look comfortable or has a bad camera angle.
We had a project with two CEO’s and the second camera was shooting from a close-up 45 degree angle, right into their ears. Oof. Both of them were doing such a fantastic job of speaking, however, the angle was distracting and amateurish. Half of the problem is usually removing the riffraff. No one suffers through dull videos anymore anyway. Even if we cut a video in half, your viewer watch time will increase, improving your SEO. Your company’s image will look more professional, or management will give you the kudos you deserve for making the project sing.
So, what can you do with video editing?
Add Motion graphics, Animation It is soooo important to carry a cohesive branding message throughout your video content. Creating consistent motion graphics is the easiest way to do this (for titling + bullet points.)
Add Subtitles / Closed Captions
Change the music / Add stock footage / Replace voice over
Create Bumper Ads / Social Media Videos. Cut it up. Make a bunch of shorter videos out of one long boring one.
Emotional Video Connections.
Revisiting a video edit can place a new perspective on your clip choice. Unknowingly, I can place emotional importance on a clip that might not be the most effective choice. This happens frequently, between videographers and editors. On set, tiny interactions happen between the subject and the production team that are certain to be the highlight of the project. Once in the editing room, they don’t shine as brightly. Its easy to get caught up in a personally emotional moment, and overlook the bigger picture.
A bit of time and a second set of eyes can make a re-edit look like you shot a brand new video from scratch. Swapping out the beginning and end can change the structure dramatically. I like to start by identifying my first and last clips, then fill in the middle, and choose music last. Trimming here and there to syncopate the edits with the beats of the tune afterwards. Everyone edits differently. There is NO wrong method.
Hop to it.