You need expert video editing services to make your business stand out.
We have perfected our video editing services just for your business.
Someone told me once that my videos could be technically perfect, but if they didn’t tell a great story, I would never connect with my audience.
Hence, businesses should employ the emotive power of images by appealing to their customer’s needs and desires. Here are some of the fundamental suggestions we make to our clients when hiring our video editing services:
KNOW YOUR AUDIENCE
While crafting our “Real American Stories – Collins Bus” segment we debated over what the ultimate message should be. We didn’t want to create a sales pitch, but rather highlight the importance of the small magical moments in life that get overlooked; like dropping your son every morning at the bus where he shares his dreams of becoming an astronaut.
Carl W. Buehner wrote in 1971, “They may forget what you said — but they will never forget how you made them feel.” This is where the video editing becomes a key element, by using the best images to create an impact that lingers with viewers far longer than facts and statistics.
By having a father and son relationship in our video we created a personal connection. This is a great entry point into the emotions of your audience, and has the additional benefit of showing your vulnerability and humanity to prospective customers.
KEEP IT SIMPLE
A story doesn’t have to be a heart-stopping thriller to be engaging. We always avoid placing elements that can come off as inauthentic, or put in too much of the wrong kind of detail. Think about the stories you still remember from your childhood. Chances are they were simple, straightforward, and fun.
Video editing becomes an essential step in cutting out what doesn’t ultimately serve your message. One of the most powerful stories ever written has only six words. In it, Hemingway wrote, “For sale: Baby shoes, never worn.” The reason this narrative is so powerful is that it has a strong message, carries incredible emotion, and is exceedingly simple.
DON’T FORGET TECHNICAL DETAILS
It’s important that a marketing video is produced professionally. From the camera work to lighting, voice over, color correction and editing. The expertise of a professional video production company is necessary to ensure the video is executed with high production value. Moreover, with more and more people using mobile devices to get online, it is essential that corporate videos are mobile friendly. In fact, according to YouTube, mobile video consumption increases 100% every year! Thus, marketing videos should be available for viewing on mobile devices in different aspect ratios.