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Brands of Santa: Why Video Editing Makes a Difference

Brands of Santa: Why Video Editing Makes a Difference

by Tracy Niedermeyer | Jul 14, 2017 | Business of Video, Video Production Tips

A sensitive video editor makes all of the difference in Brands of Santa.  Sure, capturing the footage is critical, but what you do with the footage afterward matters even more.  It’s an instinctual talent as well as a learned one.  You’ve either “got...
Award Winning Commercial Video Production With a Purpose

Award Winning Commercial Video Production With a Purpose

by Tracy Niedermeyer | Jul 13, 2017 | Featured, Video Marketing

The Hook. This award winning commercial video production is still getting views, 14 years later.  Why?  For starters, it has a recognizable narrative.  Before you get into the visuals, your hooked by the distinctive voice of Paul Harvey leading you down memory lane....
Profile Videos: Storytelling Techniques for Effective Advertising

Profile Videos: Storytelling Techniques for Effective Advertising

by Tracy Niedermeyer | Jul 5, 2017 | Branded Content, Business of Video, Video Production Tips

A profile video can be one of the most effective storytelling techniques to connect to your customers.  Gone are the days when companies thump on their chest and say, “Look how big we are!”  A good profile video is humble.  It makes the customer want to...

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