by Tracy Niedermeyer | Jul 14, 2017 | Business of Video, Video Production Tips
A sensitive video editor makes all of the difference in Brands of Santa. Sure, capturing the footage is critical, but what you do with the footage afterward matters even more. It’s an instinctual talent as well as a learned one. You’ve either “got...
by Tracy Niedermeyer | Jul 13, 2017 | Featured, Video Marketing
The Hook. This award winning commercial video production is still getting views, 14 years later. Why? For starters, it has a recognizable narrative. Before you get into the visuals, your hooked by the distinctive voice of Paul Harvey leading you down memory lane....
by Tracy Niedermeyer | Jul 5, 2017 | Branded Content, Business of Video, Video Production Tips
A profile video can be one of the most effective storytelling techniques to connect to your customers. Gone are the days when companies thump on their chest and say, “Look how big we are!” A good profile video is humble. It makes the customer want to...
by Tracy Niedermeyer | Nov 9, 2016 | Video Production Tips
Step 1 – Pre-Production What is the purpose? Who is your target audience? What is your budget? Step 2 – Concept Development Write a script Include branding Review with client Step 3 – Practice Inflections Smile Pauses Voice coach Step 4 –...
by Tracy Niedermeyer | Sep 9, 2016 | Weddings
TIP #1: Follow your intuition. Photography is a personal experience and your first impression is usually right. When you see aphoto for the first time, it’s the split second reaction to theimage that tells you if you like it or not. If you look at a photo too long,...
